For the first time in Italy and beyond, we are happy to present a project that starts far back in time and has at its core a collection that has never been seen before. Not just instruments and objects from the stage, but life lived and played by the bands and artists who are part of our lives.

Made in Rock struggles to affirm how music can educate and enhance people’s lives. New generations need to be able to know and experience what the Rock Universe expressed in its origins in order to continue and build the future.