Made in Rock APS<\/strong> is a Social Promotion Association recognized and registered with RUNTS No. 7397 (Single National Register of the Third Sector) and has as its mission the enhancement, promotion and dissemination of rock music and related culture.<\/p>\n Founded by Crucial now, as in past years, is the contribution of Made in Rock APS<\/strong> is a Social Promotion Association, recognized and listed in the RUNTS N\u00b07397 (National Single Register of the Third Sector) whose mission is the enhancement, promotion and dissemination of rock music and related culture.<\/p>\n Founded by Crucial now, as in past years, is the contribution of Our mission statement<\/p>\n<\/div> The MISSION of our operation, before anything else, is to preserve the memory and above all to spread the knowledge of rock music, its history and its protagonists among the generations who could not directly experience that ”magnificent” period of musical activities<\/strong>.<\/p>\n “We want to speak to all rock music fans , whether they are in their twenties or seventies , lovers of progressive or ‘hard-rock or at any rate of one of the innumerable souls that make up the wonderful galaxy called rock music; whether Led Zeppelin or Santana, Simon and Garfunkel or the Beatles, The Who or the Rolling stones …..<\/em><\/p>\n Our goal is only one: to acquaint young people with the greatest and most varied musical panorama that has ever existed, giving them the opportunity to listen to and have information about this music that has made history , including social and cultural history of the last 60 years and that many of us have been lucky enough to experience directly.”<\/em><\/p>\n Mariano Freschi<\/strong><\/p>\n <\/strong><\/p>\n<\/div> Our Story<\/p>\n<\/div> Our passion urges us to react to a certain widespread tendency on the part of many media, even those that are supposed to cover rock music and have completely forgotten that they also have a cultural function.<\/p>\n Many favor music promotion that follows market logic and statistical research on which “products” are best to target to increase profits.<\/p>\n The cultural and knowledge part referring to the motivations, genres, and contexts that gravitate around each musical period are treated only sporadically or superficially.<\/p>\n<\/div> This project of ours seeks a tangible physical place to create a HOUSE OF ROCK<\/strong> in Italy and lay the foundation for a real meeting place and dialogue in which to develop activities, projects and really create ROCK MUSICAL CULTURE<\/strong>.<\/p>\n May it be a lesson to new generations, open to all those who lived through those years on their own skin and who can contribute to add useful information and news.<\/p>\n A rock house that can also provide space for those who intend to devote themselves to the study of rock music history and for those musicians who want to tell about their experience in this field.<\/p>\n Knowing and appreciating the past can help to more consciously build the future.<\/p>\n We have been walking this road for many years, and our will remains firm and indomitable.<\/p>\n This is our nature.<\/p>\n<\/div> Our Mission Statement<\/p>\n<\/div> The MISSION of our operation, before anything else, is to preserve the memory and above all to spread the knowledge of rock music, its history and its protagonists to the generations who could not directly experience that ”magnificent” period of musical activities<\/strong>.<\/p>\n “We want to speak to all rock music fans , whether they are in their twenties or seventies , lovers of progressive or ‘hard-rock or at any rate of one of the innumerable souls that make up the wonderful galaxy called rock music; whether Led Zeppelin or Santana, Simon and Garfunkel or the Beatles, The Who or the Rolling stones …..<\/em><\/p>\n Our goal is only one : to acquaint young people with the greatest and most varied musical panorama that has ever existed by giving them the opportunity to listen to and get information about a musical genre that has made history , including social and cultural history in the last 60 years and that many of us have been lucky enough to experience live.”<\/em><\/p>\n Mariano Freschi<\/strong><\/p>\n<\/div> Our Story<\/p>\n<\/div> Our passion urges us to react to a certain widespread tendency on the part of many media, even those that are supposed to cover rock music and have completely forgotten that they also have a cultural function.<\/p>\n Many favor music promotion that follows market logic and statistical research on which “products” are best to target to increase profits.<\/p>\n The cultural and knowledge part referring to the motivations, genres, and contexts that gravitate around each musical period are treated only sporadically or superficially.<\/p>\n<\/div> This project of ours seeks a tangible physical place to create a HOUSE OF ROCK<\/strong> in Italy and lay the foundation for a real meeting place and dialogue in which to develop activities, projects and really create ROCK MUSICAL CULTURE<\/strong>.<\/p>\n May it be a lesson to new generations, open to all those who lived through those years on their own skin and who can contribute to add useful information and news.<\/p>\n A rock house that can also provide space for those who intend to devote themselves to the study of rock music history and for those musicians who want to tell about their experience in this field.<\/p>\n Knowing and appreciating the past can help to more consciously build the future.<\/p>\n We have been walking this road for many years, and our will remains firm and indomitable.<\/p>\n This is our nature.<\/p>\n<\/div> Transmitting Culture<\/p>\n<\/div>
\n Mariano Freschi<\/strong>
\n<\/em>, a collector of rock memorabilia and owner of the entire collection, the association operates thanks to the input of
\n Stefano Prinzivalli<\/strong>
\n<\/em> for the Communication and Marketing part.<\/p>\n
\n Simone Falavigna <\/em>
\n<\/strong>of
\n Rock and Vintage<\/strong>
\n<\/a> e
\n Roberto Gandolfi <\/strong>
\n<\/em>of
\n Vintage Authority<\/strong>
\n<\/a>
\n , <\/strong>
\n<\/em>as well as that of all the
\n other members<\/em>
\n<\/strong> who coordinate on every other aspect.<\/p>\n<\/div>Who we are<\/h1><\/div>
\n Mariano Freschi<\/strong>
\n<\/em>, a collector of rock memorabilia and owner of the entire collection, the association operates thanks to the input of
\n Stefano Prinzivalli<\/strong>
\n<\/em> for the Communication and Marketing part.<\/p>\n
\n Simone Falavigna <\/em>
\n<\/strong>of
\n Rock and Vintage<\/strong>
\n<\/a> e
\n Roberto Gandolfi <\/strong>
\n<\/em>of
\n Vintage Authority<\/strong>
\n<\/a>
\n , <\/strong>
\n<\/em>as well as that of all the
\n other members<\/em>
\n<\/strong> who coordinate on every other aspect.<\/p>\n<\/div>Mission & Values<\/h4><\/div>
Mission & Values<\/h4><\/div>
Rock Dream<\/h2><\/div>